Since 2005 · 40+ countries · Indian origin
For over 20 years, Apex has exported safety matches from India to buyers in 40+ countries, known for consistent quality and dependable supply. Today, we bring that same standard to a growing portfolio of everyday essentials.
“Essentials that light & scent everyday life.”
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Why importers choose Apex
Apex is the safety match exporter behind importers, distributors and private-label brands across Africa, the Americas, Europe, Asia and Oceania. Our leadership works in our buyers’ markets, on their shelves and in their warehouses, so every product is built around how it sells there. That is why our buyers keep reordering, season after season.









The Apex promise
Six things every Apex buyer can count on, order after order.
Talk to our export desk →Stay ahead of market demand with efficient order fulfilment.
Built around local consumer preferences and price points.
Long-term value through efficient manufacturing and sourcing.
The same quality in every order, from sample to shipment.
Dependable capacity to serve your market month after month.
Your success is our success. We grow together.
Our products
Wooden MatchesReliable ignition and consistent burn in multiple box sizes.
Kitchen MatchesHigh stick counts for everyday household use.
Wax MatchesLightweight, affordable and consistent for price-sensitive markets.
Long Stick & CandleLonger, break-free splints for cigars, candles and fireplaces.
BBQ MatchesExtended reach for grills, charcoal and outdoor cooking.
Promotional MatchesCustom printing for hotels, restaurants, events and campaigns.
Apex AnugrahaSpiritual and ritual series, rooted in temple traditions.
Apex ElanLuxury lifestyle series for considered spaces.
Apex EverydayAromatic utility series that freshens lived-in homes.
Apex SereneWellness and meditation series for rest and reset.
Dhoop SticksRicher atmosphere for prayer, celebration and hospitality.
Your own fragrancePrivate label or a custom blend developed for your market.
Global presence
Apex serves importers across Africa, Latin America, Europe and Asia, supported by dependable export operations and long-term partnerships.
Global presence
Apex serves importers across Africa, Latin America, Europe and Asia, supported by dependable export operations and long-term partnerships.
Apex in market
Apex matches sell through supermarket chains, wholesalers and neighbourhood stores in more than 40 countries, packed in the formats each market buys.







ISO 9001TÜV SÜD
Trusted by importers worldwide
★★★★★ Repeat buyers in 40+ countries
Satisfied with the quality.
Mr. Tijjani Bukar★★★★★Fine with the quality.
Mr. Krzysztof Borowiec★★★★★No problem with the quality, all fine as usual.
Mr. Mihai Nicola★★★★★No problem with the quality, all fine as usual.
Mr. Yesslem Nema★★★★★Received, no problem as usual.
Ms. Rene Owen Rodriguez★★★★★Inside Apex
From raw-material checks to final container loading, quality and consistency are built into every stage.
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