Since 2005 · 40+ countries · Indian origin

Helping importers build profitable brands worldwide.

For over 20 years, Apex has exported safety matches from India to buyers in 40+ countries, known for consistent quality and dependable supply. Today, we bring that same standard to a growing portfolio of everyday essentials.

#1 Safety match supplier to South Africa & El Salvador
#2 World's safety match exporter

“Essentials that light & scent everyday life.”

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40+Countries servedImporters, distributors and private labels
100%Indian originMade in India, exported worldwide
1000+Containers exportedCapacity of ~180 containers a year
75+Years in manufacturingFire craft carried across three generations

Why importers choose Apex

Trusted by importers across the globe.

Apex is the safety match exporter behind importers, distributors and private-label brands across Africa, the Americas, Europe, Asia and Oceania. Our leadership works in our buyers’ markets, on their shelves and in their warehouses, so every product is built around how it sells there. That is why our buyers keep reordering, season after season.

  • 6-wayquality inspection on every order
  • ~180containers a year of export capacity
  • Long-termbuyers, reordering season after season
Read the Apex story →
Apex leadership with buyers
Mauritania
Apex leadership with buyers
Nigeria
Apex leadership with buyers, Gulfood 2026, Dubai
Gulfood 2026, Dubai
Apex leadership with buyers
Ghana
Apex leadership with buyers
Dubai
Apex leadership with buyers
Thailand
Apex leadership with buyers
Trinidad and toboco
Apex leadership with buyers
Gulf
Apex leadership with buyers
France

The Apex promise

More than a supplier. A partner built on trust.

Six things every Apex buyer can count on, order after order.

Talk to our export desk

Faster lead times

Stay ahead of market demand with efficient order fulfilment.

Market-aligned products

Built around local consumer preferences and price points.

Competitive pricing

Long-term value through efficient manufacturing and sourcing.

Consistent quality

The same quality in every order, from sample to shipment.

Reliable supply

Dependable capacity to serve your market month after month.

Long-term partnership

Your success is our success. We grow together.

CHOOSE HOW YOU WANT TO BUILD

Three ways to
grow with Apex.

CHOOSE HOW YOU WANT TO BUILD

Inquire: I want a proven range

Option 01 • Import Apex brands

Please provide your details below. Our export desk will reply with full specifications, pricing, and catalog details.

Global presence

Trusted across international markets.

Apex serves importers across Africa, Latin America, Europe and Asia, supported by dependable export operations and long-term partnerships.

AfricaNigeria · Benin · Ivory Coast · Ghana · Mauritania · South Africa · Zimbabwe
Latin AmericaEl Salvador · Nicaragua · Guatemala · Peru · Chile
EuropeAlbania · Poland · Romania · Spain
Asia PacificFiji · Australia · Thailand
AfricaNigeria · Benin · Ivory Coast · Ghana · Mauritania · South Africa · Zimbabwe
Latin AmericaEl Salvador · Nicaragua · Guatemala · Peru · Chile
EuropeAlbania · Poland · Romania · Spain
Asia PacificFiji · Australia · Thailand
AfricaNigeria · Benin · Ivory Coast · Ghana · Mauritania · South Africa · Zimbabwe
Latin AmericaEl Salvador · Nicaragua · Guatemala · Peru · Chile
EuropeAlbania · Poland · Romania · Spain
Asia PacificFiji · Australia · Thailand
AfricaNigeria · Benin · Ivory Coast · Ghana · Mauritania · South Africa · Zimbabwe
Latin AmericaEl Salvador · Nicaragua · Guatemala · Peru · Chile
EuropeAlbania · Poland · Romania · Spain
Asia PacificFiji · Australia · Thailand

Apex in market

From the container to the checkout.

Apex matches sell through supermarket chains, wholesalers and neighbourhood stores in more than 40 countries, packed in the formats each market buys.

Container loaded with Apex safety matches
Loaded for export
Apex matches on a Walmart shelf
Walmart
Apex matches on a supermarket shelf in South Africa
South Africa
Apex matches on a supermarket shelf
El Salvador
Apex matches display stand in a supermarket
South Africa
Pallets of Apex safety matches in a warehouse
South Africa
Apex matches on a retail shelf
El Salvador
ISO 9001TÜV SÜD CAPEXIL FIEO AEO, Indian Customs CII Import Export Indo Latin American Chamber of Commerce IQNet certified management system CRISIL SME rating ISO 9001TÜV SÜD CAPEXIL FIEO AEO, Indian Customs CII Import Export Indo Latin American Chamber of Commerce IQNet certified management system CRISIL SME rating

Trusted by importers worldwide

In our buyers' words.

Repeat buyers in 40+ countries

Satisfied with the quality.
Mr. Tijjani Bukar★★★★★
Fine with the quality.
Mr. Krzysztof Borowiec★★★★★
No problem with the quality, all fine as usual.
Mr. Mihai Nicola★★★★★
No problem with the quality, all fine as usual.
Mr. Yesslem Nema★★★★★
Received, no problem as usual.
Ms. Rene Owen Rodriguez★★★★★

Inside Apex

Experience the Apex manufacturing journey.

From raw-material checks to final container loading, quality and consistency are built into every stage.

Behind the scenes

Manufacturing process tour

Fill in your details to access the guided factory overview and manufacturing documentation.

Start in under a minute

Tell us about your market.
We'll come back with a plan.

What are you sourcing?

How do you want to work with us?

Where should we send the plan?